Started.si
Everything you need to know before you start a business
Idea validation, legal structure, first customers, first hire - starting a company is a sequence of decisions, and most founders make them blind. Get clear, practical answers on the fundamentals of getting a business started, the right way.
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What you get
Everything Started.si gives you
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Startup roadmap
A clear sequence from idea to first customers.
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Structure comparisons
LLC, C-corp, sole proprietorship - explained plainly.
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Funding path explainer
Bootstrapping, angels, VC - what fits your business.
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Saved study threads
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Fundamentals of Starting Up
Core concepts for founders in the earliest stages.
Idea & Validation
- Customer Discovery — Talking to potential customers before building, to test real demand.
- MVP — The smallest version of a product that lets you test your core assumption.
- Problem-Solution Fit — Evidence that the problem you're solving is real and painful enough to pay for.
Legal Structure
- LLC — Limited liability company - flexible, common for small and solo founders.
- C-Corp — Standard structure for startups planning to raise venture capital.
- Sole Proprietorship — Simplest structure, but offers no liability separation from the owner.
Funding Paths
- Bootstrapping — Funding growth from revenue or personal savings, keeping full ownership.
- Friends and Family — Early informal funding, often the first outside capital a founder raises.
- Angel Investment — Individual investors funding early-stage companies, often pre-revenue.
- Venture Capital — Institutional funding for high-growth companies, in exchange for equity.
First 90 Days
- First Customers — Landing early adopters willing to tolerate an imperfect product.
- Pricing — Setting an initial price that reflects value, not just cost.
- First Hire — Knowing when a task justifies bringing on your first employee or contractor.
Pricing
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